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商品編號： 9-502-093 出版日期： 2002/06/19 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 18p 再版日期： 2005/09/13 地域： 產業： Arts, entertainment & sports 個案年度： 2002 - 2002
商品敘述：
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
涵蓋領域：
Consumer marketing;Internet;Pricing
相關資料：
Case Teaching Note, (5-506-058), 11p, by Youngme Moon
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